Thought I’d start off my blog here mentioning what I would consider to be the most important book you can read on Advertising. At only about 60 pages long and written in 1923 this may sound hard to believe…but, “Scientific Advertising” by Claude C. Hopkins is my NUMBER ONE marketing book recommendation.
If you are just getting started in advertising or marketing…or, you’re just looking for some guidance on where to start when marketing your own small business. “Scientific Advertising” should be your first stop! In fact, I believe so strongly about this that I’d recommend reading it 2, 3, 4+ times before diving into the vast sea of other marketing books.
I’ll be completely honest with you…the first time I read this book. Which was WAY after I’d read countless books and completed countless programs on marketing…I learned an absolute TRUCKLOAD!
NOW! GO! Find it, read it, read it AGAIN, and AGAIN…etc., etc